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Privacy Policy

A legal disclaimer

Effective Date: 6th August 2025
Last Updated: 6th August 2025

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​At Apex Tree Specialists, we are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains what information we collect, how we use it, and your rights regarding your data.

1. Who We Are

Apex Tree Specialists

36 Clarendon Street

Bedford, Bedfordshire, MK41 7SJ

Email: admin@apextreespecialists.co.uk
Phone: 01234 327830
We are the data controller for the purposes of data protection law.

2. What Information We Collect

We may collect and process the following types of personal data when you use our website or contact us:

  • Name

  • Email address

  • Phone number

  • Postal address (if provided for quotes or services)

  • Details about your enquiry (e.g. service requested, site location)

  • IP address and basic technical data when you visit our website

We do not collect any special category or sensitive personal data.

3. How We Use Your Information

We use your data to:

  • Respond to your enquiries or quote requests

  • Provide our tree surgery and related services

  • Communicate with you about your project

  • Improve our website and customer experience

  • Comply with our legal obligations

We will never sell your data to third parties.

4. Lawful Basis for Processing

We only process your personal data when we have a lawful basis to do so, including:

  • Consent – when you submit an enquiry or contact form

  • Contract – to carry out our services at your request

  • Legal obligation – for tax or insurance purposes

  • Legitimate interests – to run and improve our business

5. How We Share Your Information

We may share your data with trusted third parties such as:

  • IT service providers who help us manage our website

  • Professional advisors (e.g. accountants, insurers)

  • Subcontractors where necessary to fulfil your request

All third parties are required to keep your data secure and only use it as instructed by us.

6. How We Protect Your Data

We take appropriate technical and organisational measures to keep your data safe, including:

  • Secure hosting and encrypted website connections (SSL)

  • Limited access to your data internally

  • Regular security updates and data backups

7. How Long We Keep Your Data

We retain personal data only as long as necessary for the purposes it was collected. This may include:

  • Enquiry information – up to 12 months

  • Customer records – up to 7 years for legal compliance

  • Website data – typically no longer than 26 months

8. Your Rights

You have rights under UK data protection laws, including:

  • The right to access your data

  • The right to correct or update inaccurate data

  • The right to request deletion of your data

  • The right to object to certain uses of your data

  • The right to withdraw consent at any time

To exercise your rights, please contact us at admin@apextreespecialists.co.uk.

9. Cookies and Website Tracking

Our website may use cookies or tracking tools to improve user experience and understand visitor behaviour. You can manage or block cookies through your browser settings. See our [Cookie Policy] for more details.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any significant changes will be clearly communicated on our website.

11. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact:

Apex Tree Specialists
Email: admin@apextreespecialists.co.uk
Phone: 01234 327830

If you are not satisfied with our response, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO): www.ico.org.uk

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